The Genre of Southern Gothic in A Good Man Is Hard to...

â€Å"When you cross the sweeping drama of romance with the macabre isolation of small town life-and then throw in a touch of Southern whimsy-you’ve cooked up a collection of American literature absolutely unique in time, place, and sentiment, Southern gothic.† Southern gothic comes from the genre of gothic fiction, and has some type of supernatural or unusual events in it. It is characterized as having a grotesque quality yet still having enough good in it to keep readers interested. The short story, â€Å"A Good Man is Hard to Find† by Mary Flannery O’Connor, is often considered a perfect example of Southern gothic writing. In â€Å"A Good Man is Hard to Find†, O’Connor has characters typical of Southern gothic. Characters in this genre are†¦show more content†¦He questions himself and his religious beliefs, only truly believing what he sees. â€Å"‘I wasn’t there so I can’t say He didn’t’ Th e Misfit said. ‘I wish I had of been there,’ he said hitting the ground with his fist. ‘It ain’t right I wasn’t there because if I had been there I would of known.† (O’Connor 1041) The Misfit finds a lesson in all of his actions and is consistent in his morality, unlike the grandmother. He commits crimes, though does so believing that they are right and they do not matter. The main characters all come in contact with one another when the grandmother and her family are driving for a vacation in Florida, they get in a car accident and encounter the Misfit. They live in Georgia and the day before they left the grandmother was reading about the Misfit and trying to talk the family into going to Tennessee instead so that they would not chance being around him. The grandmother really wants to go to Tennessee to see her friends, but the dramatic irony of them actually meeting the Misfit and the situation they get in, is another typical ch aracteristic of Southern writing. The situational irony of the grandmother becoming a good, enlightened person after the short conversation she has with the Misfit in the story also shows how it is in the genre of southern gothic. She reaches out to him, after realizing that she is a sinner, and tries to redeem herself. She dies with a smile on her face because she becameShow MoreRelatedGothic Literature : The Southern Gothic Fiction1476 Words   |  6 Pagescharacters combined with southern charm and the ever-present gender divide to tell stories that represent a writing style known as southern gothic literature. â€Å"Southern Gothic is a subgenre of Gothic fiction unique to American literature that takes place exclusively in the American South. Elements of a Gothic treatment of the South were apparent in the 19th century, ante- and post-bellum, in the grotesques of Henry Clay Lewis and the de-idealized visions of Mark Twain.[3] The genre came together, howeverRead MoreAnaly sis Of The Poem Southern Gothic 1566 Words   |  7 PagesMyszkowski English 1102 17 April 2016 Southern Gothic Literature In the 19th century, the Southern Gothic genre quickly became popular after Edgar Allen Poe poems in the 18th century. Most writings were formed around the Civil War era, which plays an enormous part in the tone and setting in Southern Gothic writing styles. (O’Connell 63) Southern Gothic writing elements consist of â€Å"horror, romance and psychological and domestic dramas† (63). The setting of Southern Gothic was always dingy and dark whichRead MoreSouthern Gothic Literature And Deranged Characters Essay1357 Words   |  6 PagesSouthern Gothic Literature and Deranged Characters â€Å"Southern Gothic Literature is a genre that focuses on grotesque themes that involve troubled and deranged main characters, while sometimes including elements found from the supernatural† (study.com P1). The following short stories had authors that played a tremendous role in the southern gothic literature genre, and inspired many authors to follow their style. From necrophilia to serial killers, southern gothic literature is a genre that is to beRead MoreA Good Man By Flannery O Connor874 Words   |  4 PagesLife Gothic genres are often characterized by themes including hypocrisy, death, racism, among others. The plainspoken, comic- cartoon-ish, blunt, and obvious short story writer, Flannery O’Connor, in her short story â€Å"A Good Man Is Hard to Find,† bring about the perfect example of Gothic fiction. The story is about an escaped mentally-ill criminal dubbed The Misfit- who crossed path with a fatal family. The main characters, The Grandmother, June Star, The Misfit and even Bailey among othersRead MoreCharacteristics Of Southern Gothic Literature1694 Words   |  7 PagesJordan Cole English 1102 Professor Myszkowski 1 December 2017 Southern Gothic Literature Throughout the course of history, literature has gone through considerable changes. Dating back to its humble beginnings in folklore, fables, and storytelling all the way up to the scientific books and dramatic novels of today. Literature is arguably the centerpiece of all mankind. It is useful for record keeping, education, and bringing cultures and societies together. It has allowed us to expand our mindsRead MoreGothic Fiction Genre in Tell Tale Heart by Edgar Allen Poe and Flannery O’ Connor’s A Good Man is Hard to Find571 Words   |  2 Pages–â€Å"Tell Tale Heart† by Edgar Allen Poe The Gothic fiction genre has been known for its gory and gruesome imagery ever since the 1800s. This genre has flourished from one generation to another into many other sub-genres including the Southern Gothic. With â€Å"Tell Tale Heart† Edgar Allen Poe out does himself with his incredibly brutal descriptions as seen in the quote above. In an ongoing battle of self versus alter ego, the narrator confesses a love for an old man who he then violently murders and dismembersRead MoreSouthern Gothic Style in Flannery O’Connor’s A Good Man is Hard to Find1478 Words   |  6 Pagesliterature refers to written or literary work produced in the area of the United States and Colonial America. It has many forms and different kinds of authors within its genre. One American author, Flannery OConnor, is known for her Southern Gothic style of writing. In her short story, A Good Man is Hard to Find OConnor uses the Southern Gothic style, brought on by her background, to establi sh various ties between the characters and their actions. Flannery OConnor was born in Savannah, GeorgiaRead MoreA Rose For Emily By William Faulkner976 Words   |  4 PagesThe way that â€Å"A Rose for Emily† fits into the genre of Southern Gothic literature is obvious in the mood of the story. The mood of this story has a rather volatile, grim setting with the house that is deteriorating and the festering body. This exhibits the struggle that the character Miss Emily is facing against a society that is rather oppressive. From staying the same for years, to avoiding modern amenities, Miss Emily could be assumed to represent tradition. The story even states, â€Å"Miss EmilyRead MoreCompare And Contrast A Rose For Emily And Southern Gothic1629 Words   |  7 Pages Southern Gothic literature is a sub-genre of the Gothic writing style. It is unique to Southern America. Southern gothic style is a style of writing that engages very ugly and ironic events to study the value of the American south and its people. In this essay, I’m going to go over each story and give some details about the authors and their backgrounds. On one page, I will be comparing and contrasting all three stories. I will show how they’re similar through tone, plot, and scene in the storyRead MoreThe Cask Of Amontillado, By Edgar Allan Poe Essay1144 Words   |  5 PagesThe Antagonists in â€Å"The Cask of Amontillado† and â€Å"A Good Man Is Hard to Find† In â€Å"The Cask of Amontillado† by Edgar Allan Poe and in â€Å"A Good Man Is Hard to Find,† by Flannery O’Connor, the two central figures that drive the plot, and add the most cohesion to their respective stories are Montresor and The Misfit. Poe and O’Connor knew the importance of catching and maintaining the reader’s attention, so they did so through crafting the perfect flawed villains. Without these similar yet inherently

Living An Authentic Christian Life - 1006 Words

The term Christian, literally meaning little Christ, should clearly express to every believer their ultimate goal. Everything a believer says, does and strives for should be unmistakably in line with the words, actions and goals of Jesus, as they daily strive to become more and more like Him. In order for this to happen there are two detrimental aspects that need to be considered. Character and service are two key ingredients in the life of one alive in Christ that go hand in hand as described in Romans 12. The believer’s new identity needs to continually transform their character to that of Christ, and their actions must identify them as servants of the King. I. Christian Character Theological Definition The character of a Christian†¦show more content†¦It is only by the salvation of Jesus and faith in Him that one can come to see these truths. It is only by the revelation of God’s Word that one can come to understand these truths. And it is only by the power of the Holy Spirit that we can come to live by these truths (John 16:13). Practical Application Authentic Christian character is shaped when one aligns their will with the will of God. The application of this comes from the directive of Romans 12:1,2 â€Å"I beseech you therefore, brethren, by the mercies of God, that you present your bodies a living sacrifice, holy, acceptable to God, which is your reasonable service. And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God.† When we dissect this we can see three the key points. First, it is God who initiates the action with His character of mercy. Second, the Christian is called to reflect the sacrificing character of their Savior by committing their whole being in as a living sacrifice to the will of God and for his service. Finally, the believer is reminded that they are to walk in such a way that is different from the world in which they live. They are to continually renew their mind with regular and dilig ent study of God’s Word. 2 II. Christian Service Theological Definition AShow MoreRelatedThe Birth Of The Monastic Movement Affect Augustine s Thinking About Marriage1020 Words   |  5 Pageswrites the confessions †¢ Monica- Augustine’s mother and a devoted Christian †¢ Adeodatus- He was a â€Å"gift from God† and was very unhappy when he lost his partner after 13 years †¢ Manicheism- a new religion, Augustine became part of this religion when he was about 20 years old. †¢ Elect- Special people were vegetarians and are certain fruits and vegetables. †¢ Hearers- People that were forbidden from the Elects. †¢ Ambrose of Milan- a Christian bishop and also a provincial governor. †¢ Donatists- were theRead MoreThe Response Of Prejudice And Terror947 Words   |  4 Pagesinitially is what starts this humanist response, where other individuals may follow by example. While interpreting the work of Sà ¸ren Kierkegaard, existentialist philosopher Jean-Paul Sartre came to the conclusion that the way to have an authentic experience in life, an individual must make decisions for themselves without the input of pressures by others [2]. During the Nazi occupation of Paris, Sartre believed people had one of two philosophical options, the existentialist options of making the decisionRead MoreMethods of Evangelism1560 Words   |  7 PagesAmen.† There are many methods of evangelism for the believer to use in sharing the Good News of Jesus Christ. These methods were developed to help the believers that find sharing difficult. Dr, Ben Gutierrez writes, â€Å"Nothing will instill a doctrine, life-lesson, principle or skill into a person’s mind more than having to teach it to someone else.† This thought, coupled with the principle of repetition, will allow the believer to become an effective evangelist. Part ONE - Evangelistic Method #1 - OneRead MoreEssay about Christian Tradition: THe Importance of Baptism789 Words   |  4 PagesIn a contemporary Christian environment one of the most prominent practices to have a significant contribution to Christianity as a living religious tradition is Baptism. Baptism is of utmost importance for most Christian denominations. It has profound significance for the individual who is baptised and is also important for the Christian community as a whole. As a sacrament of initiation, Baptism calls its adherents to become missionary Disciples of Christ. It is through baptism that one’s faithRead MoreMethods of Evangelism1020 Words   |  5 Pagesexplaining salvation, it is literally using Scripture in sharing the faith. Disadvantages of Using This Method – One disadvantage is the fact that all of the sources in this method are Scripture. While this is a great thing in reality, for a non-Christian who does not assume the Bible to be God’s word, it can come across as less credible from his/her perspective. The Romans Road method is a path to salvation and clearly uses Scripture as support and sources. This method has the potential of leadingRead MoreThe Christian Life896 Words   |  4 PagesThe Christian life is a discussion that the details of its description such as the definition, ground and power are not easy to explain. The scriptures paint a vast web of each author’s ideals on what the Christian life should be. For example, in I Corinthians 6: 1-8 we see Paul referring to the different standards that must prevail in the Christian community and then in Ephesians we see the distinction of Christians from the nations. (Hessert, 16) Every Christian has this picture of what living theRead MoreAnalyzing The Passages, That The Apostle John1290 Words   |  6 PagesApostle John, in his letter to the churches in Asia Minor, communicated vital assurances of authentic faith in Jesus Christ. By understanding John’s encouragement then, believers can contemplate their own comfort and confidence provided through faith in Christ today. I. Introduction II. Context of First Epistle of John a. Historical b. Literary III. Assurance in Eternal Life (1 John 5:13-21) a. In Eternal Life (v. 13) b. In Prayer (vv. 14-17) c. In Victory over sin and Satan (v. 18) d. As Children ofRead MoreContemporary Perspectives On Human Sexuality Essay1334 Words   |  6 Pagesdefinition of authentic sexuality is viewed in several ways through a spectrum that includes theological perspective and contemporary society’s perspective. These perspective have affected one’s current perspective and beliefs that are perverted. It has veered from God’s original intention on authentic human sexuality, which is described in several books of the Bible. Since there is a difference in understanding and view on human sexuality, it has affected one’s daily life, and especially Christian professionalsRead MoreThe Between Science And Metaphysical Frameworks1568 Words   |  7 Pages Many have often pondered the question â€Å"what is the meaning of life?† and still many more have established the belief that the answer to that question is to serve a higher power who admonishes our moral and ethical duties. The concern about a divine framework and the so-called â€Å"grand scheme† within it, is a fruitless tree of thought, made important only by those who seek to instill false hope and ultimately stoke the fires of fear through their pontification. It is a metaphysical rockingRead MoreTheme Of Paganism In Beowulf1179 Words   |  5 Pagesbeen composed in the native language as spoken during the Anglo-Saxon reign in England, preceding the Norman Conquest. Beowulf is regarded as a classic tale which relates the defeat of evil and triumph of good. The poem is divided into three acts. Christian and Pagan Influences in Beowulf: The Pagan deities, rituals as well as pagan ideas influenced Beowulf, when it was being created, though the passing down of the epic narrative in verbal form, the Christianity age would provide a residual effect

A case study of a dying monopoly Free Essays

Abstract Gazprom is an international powerhouse long credited with maintaining a Russian monopoly in the energy sector. This essay examines the impact of modern economics on the once mighty business in order to assess their future potential. Examining the inception, modern operation and potential for the Gazprom monopoly will benefit the effort to chart a successful business strategy going into the next era. We will write a custom essay sample on A case study of a dying monopoly or any similar topic only for you Order Now The evidence presented demonstrates that Gazprom is experiencing issues on multiple fronts, causing a significant reduction in revenue and influence. This study will be of value to any future assessment of the mega energy companies and their efforts to sustain market share in the modern market. 1. Introduction Gazprom, a mega energy company created during the Soviet era, long credited with conducting a Russian monopoly has begun to see support diminish (Lunden, Fjaerfoft, Overland, Prachakova 2013). This essay will examine the impact of the company’s current operations on their perceived monopoly in the international market. Beginning with a brief overview of past practice, this essay will establish a foundation for Gazprom operations. Next will be an analysis of modern day policy and influences that have served to impact the Gazprom market presence. Combining the first sections of this essay will enable a credible assessment as to the current condition of Gazprom as well as their position in the evolving market. In the end, this essay will examine past practice, modern policy and future potential with the stated goal of accurately predicting Gazprom’s path. 2. Past Practice Gazprom became an official entity in 1989 during the Soviet Era, taking elements from the state run Ministry of Gas in order to form the State Gas Concern Gazprom (Kupchinsky 2013). Under the leadership of Viktor Chernomyrdin, the creation was still strictly controlled by the Soviet State machine. During the early nineteen ninties this company was transformed into the RAO Gazprom and then later in 1998 became the OAO Gazprom (Ibid). The Russian state is the owner of fifty one per cent of the stocks and holds sway over the policies and direction of the company, strictly controlling the direction of development. The largest Russian production of gas, Gazprom owns and operates the entirety of the Russian gas-pipeline infrastructure (Kupchinsky 2013). This allows the company to exert a tremendous amount of influence on every level of the supply partnership, both upstream and downstream. The operation of such a scope of control over one industry, by one company is not conducive to conti nued growth (Tsygankova 2012). To this end, there is mandatory Russian stipulations that force Gazprom to share their pipline with other providers, in an attempt to provide a balanced and inclusive business format. Studies suggest that this practice of resource sharing is heavily dominated by the Gazprom Company denying many legitimate requests (Kupchinsky 2013). This argument highlights the difficulty internal competition has faced in the Gazprom monopoly. The unrestricted use of resources allowed Gazprom to leverage their initial state sanctioned domination of the regional oil industry into a full-fledged monopoly following the transition to the Russian state (Kupchinsky 2013). The Kremlin disputes the existence of a monopoly and it is common for the government to make use of Gazprom as a weapon of sorts (Macey 2013). This fact has spawned the modern opposition to any benefit to the company. The combination of political leverage, infrastructure control and raw power has allowed the company to monopolize the Russian Market (Tsygankova 2012). The continued operation of this monopoly has been a benefit as a stabilizing force in Russian development (Macey 2013). Others argue that this single power has inhibited true development and has instead crippled the entire regional industry (Kupchinsky 2013). 3. Modern Environment Tucker (2013) argues that the emergence of unconventional energy sources is weakening the hold that Gazprom has had over their traditional consumers. This view illustrates the move away from the few energy mega suppliers, towards a more regionally sufficient international world. Others cite the lack of adaptability in the decline of Gazprom’s market presence (Krauthamer, Caloianu, Tsintsadze and Boissevain 2012). This speaks more to the out dated mode of management and innovation as factors for the weakness perceived in the modern Gazprom establishment. Areas such as Shale Gas are increasing the capacity of countries including China and the United States to offset the power of the Russian company (Cohen 2012). The increase in alternatives hastens the break up in the Gazprom monopoly in a very real manner. Others give Gazprom the opportunity to avail themselves of emerging technology to extend their current position in the market (Krauthamer et al 2012). Competition both at home and abroad are another factor that is causing Gazprom to be perceived as weak (Locatelli 2013). The basic competitive nature of the Russian economy has emerged as regional competitors appear, taking critical consumer resources away from Gazprom. However, others cite the political needs of the government to encourage innovation, as the primary reason behind Gazproms decline (Ibid). An example of the regional issues is illustrated in the fact that rival Russian gas producers have begun to actively take market share away from Gazprom (Lunden, Fjaertoft, Overland and Prachakova 2013). Unheard of less than a decade ago, this action from within Russia is a symptom of the decay of the Gazprom model. International issues are credited with further weakening the company assets in the form of antitrust suits brought by the European Commission (Kupchinsky 2013). With active legal ramifications, the day to day business has been adversely impacted, making the necessary ad aptations to the international market hard to maintain. A conclusion of guilt in the antitrust case would bring about a serious change to the entire European Union’s competitive marketplace, further fracturing the Gazprom monopoly (Sartori 2012). Swinn (2013) argues that the primary attacks on the Gazprom monopoly are due to the recognition of alternatives to producing profit in the energy sector. The need to increase the amount of revenue in the region is said to require a recalibration of former institutions. Others cite politics as the element that is considered a primary component of the dissolution of Gazprom (Shadrina and Bradshaw 2013). In a further blow to the once iron clad Gazprom monopoly the Russian government has reached out to other nations in order to enhance energy cooperation which in turn is aimed at improving and reducing cost. Alongside these external political concerns, still others argue that it is the current trend of institutional reform inside of Russia that is Gazprom’s largest antagonist (Belyi 2103). In every case, it the consensus that change and transition is needed in order to meet the requirements of the next generation. 4. Future Implications The overall position of perceived deterioration within the Gazprom model is evident from the emerging pattern of regulatory, consumer, market and regional competition (Adam and Alexander 2013). Many separate issues confront the company, with a majority of the evidence seeking the fundamental dissolution of the Gazprom entity. There is no single factor that can be credited with weakening the company to the state that it is currently (Anni 2013). It is the combination of multiple factors that range from internal regional concerns, to widespread technological advances that are serving to outdate their current business model. 5. Conclusion Mega energy concerns are swiftly becoming icons of a past age. Gazprom, once a state run entity turned international powerhouse has been impacted by the evolution of technology and lack of internal adaptation. Despite their well-developed supply chain, both upstream and downstream, the inability to adapt to the needs of the modern market are allowing competitors to close the distance between them. Factors that include new forms of energy that Gazprom is unprepared to dominate, to political change, to emerging internal and external competitors that are actively undermining their market share have eroded the perceived invulnerable monopoly once held by the company. In the end, as with all things, the market is calling for a transition to a more efficient business model in order to sustain operations. As Gazprom is demonstrating, the decline of mega monopolies allows competitors the potential to guide the next generation of Russian energy. 4. References Belyi, A. 2013. Institutional trends in Russia’s oil and gas sectors. The Journal of World Energy Law Business, 6 (3), pp. 163–178. Bos, M. 2012. GAZPROM: RUSSIA’S NATIONALIZED POLITICAL WEAPON AND THE IMPLICATIONS FOR THE EUROPEAN UNION. Cardais, S., Silady, A. and Er. 2013. Around the Bloc: EU Goes After Gazprom, Bailout Looms Amid Slovenian Political Row. Transitions Online, (10/08). Cohen, A. 2012. The Rise of Shale Gas and LNG and its Impact on Europe and Russia. 7 p. 2012. Krauthamer, K., Caloianu, I., Tsintsadze, N. and Boissevain, J. 2012. Around the Bloc: Ukraine Opposition Flexes Muscles, Putin Unveils Friendly Human Rights Council. Transitions Online, (11/20). Kupchinsky, R. 2013. Russia: Gazprom — A troubled Giant. Radio Free Europe, 11 (1), pp. 1-3. Locatelli, C. 2013. The Russian gas industry: challenges to the’Gazprom model’. Lunden, L., Fjaertoft, D., Overl and Prachakova, A. 2013. Gazprom vs. other Russian gas producers: The evolution of the Russian gas sector. Energy Policy, 61 pp. 663–670. ROe, A. 2013. European Commission’ s Antitrust Investigation against Gazprom-Implications for the Energy Security of Russia and the European Union. Sartori, N. 2013. The European Commission vs. Gazprom: An Issue of Fair Competition or a Foreign Policy Quarrel?. Shadrina, E. and Bradshaw, M. 2013. Russia’s energy governance transitions and implications for enhanced cooperation with China, Japan, and South Korea. Post-Soviet Affairs, (ahead-of-print), pp. 1–39. Swinn, E. 2013. POLITICS OR PROFITSGAZPROM, THE KREMLIN, AND RUSSIAN ENERGY POLICY. Tsygankova, M. 2012. An evaluation of alternative scenarios for the Gazprom monopoly of Russian gas exports. Energy Economics, 34 (1), pp. 153–161. Tucker, A. 2012. The New Power Map. Foreign Affairs, 19. Zhavoronkov, S. 2013. The Political and Economic Results of February 2013. Journal of Russian Economic Developments, (3), pp. 5–8. How to cite A case study of a dying monopoly, Free Case study samples

Cordillera Administrative Region free essay sample

It requested for the withdrawal of the CRC license but the government instead accused the tribes and UCC subversives and the government also increased mllltary. presence in the area. 1979 March 30-31 The third Inter-tribe meeting was held at Bangilo, Malibcong, Abra to discuss solid nity in protecting valued peace pact and cooperation which affect us. This was sabotaged by the governor through the mayor who invited the members of the tribe to a seminar in Bangued,. Abra, with the hidden purpose orgnizing them to counter UCC. The UCC was short-lived because of the harassment and arrest of Its leaders and supporters by the military. A number of Tinguians Joined the NPA including Fr. Balweg. : Isnag (Ymandaya, Imallod and Dibagat-Kabugao), Ilocano, Tagalog, English Apayao was among the earliest areas penetrated by the Spaniards in the Cordilleras, he region, inhabited by the Isneg tribe, remained largely outside Spanish control until late in the 19thcentury. The Cordillera region is very rich in natural resources. It is especially famed for its huge gold deposits, pure stands of pine forest, and rich soils and water sources that have enabled its people to sustain agriculture on mountainside rice terraces. Mineral resources; forest resources; rivers and water resources; soils and agriculture The Cordillera is more heavily populated compared to the other mountainous areas of the Philippines. Based on the year 2000 census, its six provinces and one city has a total population of more than 1,365,000 people. As in the rest of the country, the great majority of the regions population are peasants engaged in farming and other small-scale production and side occupations. The next biggest sector is composed of formal wage workers and informal odd-job workers in non-farm occupations. There is also a sizeable number of students, salaried employees, and professionals in the few urban and town centers. Indigenous peoples A big bulk of the Cordillera population is composed of closely-related indigenous peoples. Collectively, our peoples are popularly known as Igorot. Often we are also grouped into a number of ethnic or ethno-linguistic identities, such as Apayao or Isneg, Tinggian, Kalinga, Bontoc, Kankanaey, Ibaloy, Ifugao, and Bago. These groupings, while convenient, do not fully reflect the real particularities and the extent of diversity among the regions peoples. In fact, most of us indigenous peoples identify ourselves primarily with specific communties called ili (literally, home village, hometown, or home territory). Each ili is a self-identifying community with a specific territory, which is its ancestral land. While there are diverse types, an ili usually consists of a closely-knit cluster of villages, or a core village and its outlying hamlets, whithin a more or less defined territory. A mix of indigenous, non-indigenous, and migrant peoples Bigger and more diverse populations are found in Cordilleras melting pot areas, such as those in urban (or rapidly urbanizing) Baguio-Benguet and in the foothills and valleys adjoining the great lowlands of Luzon. On the other hand, millions of peasants and workers, even the middle class, are marginalized and exploited while the nation reels from one crisis to another. National oppression As indigenous peoples, we additionally suffer a distinct problem of national oppression and ethnocide at the hands of foreign colonial powers in earlier times, and presently by the present Philippine state and its foreign masters. Our people have been forcibly integrated into the dominant social system and prevented from seeking our own way to development. At the same time, the system subjects us to various kinds of discrimination and nequalities. As a violation to our inherent right to self-determination, ethnocide and national oppression as directed against our peoples have the following forms and manifestations: †¢ State denial and non-recognition of our rights of collective ownership, priority use and management

IMC Plan of Melo Fruitti Ice Cream

Executive Summary The purpose of this report is to prepare an Integrated Marketing Communication (IMC) plan for Melo Fruitti Company, which offers healthy and organic ice cream. The company always uses natural ingredients, for instance, the chocolate tree, fresh fruits, natural fruit flavors, skim milk and so on.Advertising We will write a custom report sample on IMC Plan of Melo Fruitti Ice Cream specifically for you for only $16.05 $11/page Learn More In addition, low sugar, less than 2% of fats, 0% trans-fats, and flavor without any artificial color or taste are the key characteristics of Melo Fruiti ice cream products. Melo Fruitti Ice Cream will start its business operation from Kuala Lumpur and surrounding urban areas in order to gain competitive advantages of first mover with healthy fruits ice cream products. However, this company will use IMC plan to create brand awareness, influence the target customers to purchase its products, aware the healt h conscious people about the positive factors of this brand and the difference between the products of Melo Fruitti and competitors’ products. However, this plan will focus on the key objectives, such as, Develop of brand image, reach break-even point, aware customers about food ingredients, provide expansion plan, and create of brand awareness to the target audience within a specific period. In addition, this report will concentrate on the MC functions along with objectives and budgets of these tools such as the marketer of Melo Fruitti Ice Cream will use AU$1.5 million IMC budget for sales promotion, advertising, one-to-one marketing, direct marketing, public relations and building brands etc. At the same time, the IMC plan of Melo Fruitti ice cream will also discuss target audience, â€Å"Foote, Cone, Belding† Strategy Planning Model, provide media plan with key messages, break-down of budget plan, slogan for the IMC campaign, evaluation, and so on. Introduction IMC plan of Melo Fruitti ice cream will mainly target the people of Kuala Lumpur and surrounding urban areas as they have vast disposable income to spend on consumer products and this campaign will divide the market into three segments like Kids, Adults and Health conscious customers considering consumer behavior, demographics, and psychographic factors. To aware target audience and increase sales profits, this campaign of Melo Fruitti will include objectives of this project, key benefits of your product, IMC program element mix, examples of other MC functions, budgetary plan, media plan, and so on.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Situational Analysis Melo Fruitti ice cream is a new product in the market and it needs to reach target market; therefore, IMC campaign could be an effective tool to create brand image and value to the mind of target customers. However, this campaign can easily influence and convey message to the customers using IMC program as Melo Fruitti offers wide range of unique ice cream flavors, and non-fattening- an organic ice-cream. At the same time, this IMC campaign will be able to attract large health conscious customers who always bother with food ingredients, obesity and other related issues because it uses no artificial colors and contains less that 2% of fats and 0% trans-fats. In addition, this company provides healthy ice cream products along with allergen free ingredients, for instance, peanuts. On the other hand, this company will enjoy first mover advantage and able to be market leader since Melo Fruitti is the first company, which provides all these advantages at the same time. Here, it is important to mention that Melo Fruitti ice cream needs to select cost effective multimedia marketing strategy, as the budget of the company for promotional activities is not adequate. In this context, the marketer of Melo Fruitti ice cr eam can concentrate more on the use of social networking sites to attract adult target customers since these sites are popular to the young people. This IMC campaign will create strong appeal on the target audience and regular internet users and it will assist to developing local culture to the foreign customers because they like to taste new flavored ice cream in different countries. According to the country profile of Malaysia, the climate of this country is comparatively humid, hot, and uniform temperatures with no seasonal variations throughout the year though the presence of mountain ranges influences climate change in some extent (WPRO 2011, p.2). As a result, Melo Fruitti Company would enjoy geographical benefits as ice cream is used to cool off body temperatures and quench thirst. This IMC campaign will open a new door while it has the opportunity to promote the ice cream products to the health conscious people by stating that it contains safe, fat free, low calorie and suga r. However, the marketer of IMC campaign will also aware the target customers about the cost effectiveness of this brand; however, this company would be able to offer low price than competitors’ offer price because it is not liable to pay tariff like foreign companies. At the same time, this campaign has scope to involve some volunteers, sponsors, and donors who will support the activities of the Melo Fruiti ice cream by providing financial or other services to strengthen the position of the company in local and international market.Advertising We will write a custom report sample on IMC Plan of Melo Fruitti Ice Cream specifically for you for only $16.05 $11/page Learn More Target Audience This ice cream product of Melo Fruitti is suitable for all but the company should primarily target health conscious customers who like to taste ice cream those not contain excessive chemicals, fats, creams, and artificial colors. Moreover, the marketers of Melo Fruitti Ice Cream Company should target customers who frequently use internet and visit social networking sites and they should target these groups considering the opportunity of multimedia strategy. Most importantly, this IMC plan also focus on the product features to select target market, such as, new fruits flavored ice cream of Melo Fruitti Company is healthy for kids; consequently, this report suggests the marketers to target parents who seek fresh and healthy ice cream for their kids. Objectives of the IMC Campaign Melo Fruitti ice cream would develop strong brand image to the target audience using integrated marketing communication program by 2012; To create awareness among 90% of the target market within seven months of the product launch; This company would like to reach break-even point and captured 5% of Malaysian ice cream market share within 12 months of its operation; One of the main objectives of the company to promote its slogan â€Å"A world of cool taste†; More than 50% target customers would be loyal customer within 12 months of its operation; the sales revenue of Melo Fruitti ice cream would increase by 50% by third years of its operation; However, Melo Fruitti would diversify its product line and offer new flavor organic ice cream within next year; Moreover, the goal of this IMC campaign is to aware target customers about the cost effectiveness of this new product. To pull together and develop consciousness of the target audience concerning their health; It would organize new IMC campaign to build customer awareness about the product of Melo Fruitti by 30% within next three years; In addition, it would increase annual budget for promotion and research by 75% within the fiscal year 2014 to analyze market. Messages This IMC campaign â€Å"A world of cool taste† of Melo Fruitti Ice cream will provide messages to the target customers and these messages include description about products’ ingredients due to give informat ion to the health conscious people and parents of kids to help the customers to select right brands. One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, freshness of the new fruits flavored ice cream of Melo Fruitti would be the actual message of the campaign. Key problems of IMC Campaign The Marketer of Melo Fruitti Company will find out the market threats to avoid loss in the future and suggest the company to carry on successful campaign projects. However, major foreign competitors like Baskin Robbins, Cornetto, and Haagen-Dazs are the great challenge for Melo Fruitti as they offer testy products and campaign for their testy products to influence the customers whereas this new company would campaign for healthy, but not testy ice cream products. As the customers can switch off to other company, the marketers of this campaign have t o concentrate on the immoral behavior of the employees or the management, supply chain management system and technological factors like cold chain facilities for transportation and storage. In addition, Melo Fruitti has to face two major problems in order to gain market-leading position in the national market and these barriers are – the products of this company melt quickly because of not use of excessive chemicals and products are not as tasty as other ice creams on the market due to low sugar and skimmed milk. On the other hand, lack of budgets, efficient employees, and volunteers may create problem to carry on campaign project.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Foote, Cone, Belding Strategy Planning Model Vaughn (1986) presented the Foote, Cone Belding Planning (FCB) Model based on traditional theories of customers’ response with the aim to identify and measure the effectiveness of advertising in diverse Medias, the model has established to analyze the communication situation that the advertisers encounter with present situation. The FCB1 grid model involved with four fundamental advertising strategies such as informative presentation, emotional statement, habitual addressing, and satisfaction of targets group and this model facilitates the users to recognize the appropriate way of advertising planning process that would positively contribute to generate appropriate promotional strategies for the involved organization, for Melo-Fruitti, FCB2 model would be an effective tool. FCB grid model stated that advertising planning of Melo-Fruitti evidenced to emphasis on the communication response that would undoubtedly be diverse in suppor t of high versus pointing to the lower association with products that requisite for the most of the part of thinking (left alignment of brain) otherwise feeling (right alignment of brain) at the information processing system of customers. Market Segmentation for Melo Fruitti Ice Cream The marketer of the Melo Fruitti ice cream has perceived the idea that the success of the integrated marketing campaign would engender huge responsiveness among the people of Malaysia and persuade the nationals to buy healthy ice cream. Standing on this revelation, the marketer attempts to deal with on not only the natives aging from five to fifteen, but rather, the entire nation; hence, it is vital for the business to appraise the demography of the country before carrying out the marketing: Targeted Market Segment: Malaysian Demography Total inhabitants 28,728,607 in 2011 estimation Zero to fourteen year old 29.6 percent (men 4,374,495 women 4,132,009) Fifteen to sixty-four year old 65.4 per cent (men 9,539,972 women 9,253,574) Sixty-five year old and above 05 percent (men 672,581 women 755,976) Total average age of population 26.8 yrs Men: average age 26.7 yrs Women: average age 27 yrs Inhabitants development rate 1.576 percent in 2011 projection Birth- rate 21.08 births per thousand inhabitants Death- rate 4.93 deaths per thousand inhabitants Ethnic origins in the country Malay 50.40 percent, Chinese 23.70 percent, indigenous 11.00 percent, Indian 7.10 percent, others 7.80 percent Below fifteen years 1.06 man per woman Fifteen to sixty-four years 1.01 man per woman Sixty-five years and above 0.79 man per woman Literacy 92 percent men and 85.4 percent women Table 1: Assessing Malaysian Demography Source: Self generated from Index mundi (2011) Brand Positioning Strategy The marketers of Melo Fruitti ice cream will give the message of freshness of the products and reach their objectives within the deadline. As a result, the top-management of the company directs the marketers of Melo Fruitti to research on current market, and to assess the price of the products of the competitors to strengthen its position its brand positioning map. However, the aim of the campaign project is aware the target audience regarding the advantages of the products of this ice cream Company; thus, this plan selects positioning strategy for Melo Fruitti, such as the competition in the ice cream market is comparatively high due to have presence of numerous foreign competitors. Therefore, the sales management team should give attention on developing competitive advantages of through the IMC Campaign and aware people about the price of the products as the company offers low price for its unique items. However, the subsequent figure demonstrates selected option of the company – Figure 1: Possible value proposition of the campaign Source: Self generated from Keller (2009) Media Mix for Melo Fruitti Ice Cream In order to conduct this integrate d marketing campaign project, the marketer of the Melo Fruitti ice cream hopes to concentrate on a number of mass media vehicles together with some out-of-home campaigning methods. Because of the fact that the fund for the marketer to advertise the Melo Fruitti ice cream is quite low (that is AUD 1.5 million), it is practicable for the company choose online advertising mediums to build the image of the product through the integrated campaign and develop public awareness. This form of advertising may include in web marketing, including search engine optimization (SEO), company’s own website development, blogs, e-mails, and more fundamentally, advertisement through social networking sites. Social-networking websites are tremendous for constructing consumer relationships; moreover, it is quite simple to connect with consumers at social websites; it comprises creating accounts at popular social-sites, assembling community/customers, providing helpful information about product, an d updating information frequently; conversely, consumers will enjoy joining the community as a place to share their experiences and find information about what to buy. Moreover, as the product will be introduced in the Malaysian market, the marketer of the Melo Fruitti ice cream could also campaign through print media available in Malaysia, such as Berita Petang Sarawak, Harian Ekspres, Melaka Hari Ini, and Utusan Malaysia. Newspaper is one of the most crucial demonstration media for any product to come into notice of mass people (Zaichkowsky, 1985 and Traylor, 1981); so Melo Fruitti will begin and maintain remunerated circular promotions in conjunction with similes of ice creams and eye-catching snapshots; moreover, the marketer could also come up with press kits, brochures, and posters. The promotion will also run through radio broadcasts, as this type of commercials will better deal with those active citizens who, for instance, listen to radio while driving cars or while cooking food; furthermore, even those people who are enjoying a free time snoop to the radio. Additionally, radio-advertising would enlarge potential-outcomes for IMC with sense of suppleness and can also have a superior capture over audiences with help of good mottos; so the central focus of the marketer will stay on campaigning through the most popular radios-stations of Malaysia, such as Asyik FM and Salam FM, Klasik Nasional FM, Pahang FM, Suria FM, and One FM. In addition, outdoor IMC is a very important tool to address mass people. Outdoor campaigns could be an immense type of advertising to put vast contributions to conquer the aim of the IMC; this may include setting billboards at busy streets beside colleges, universities, offices, shopping malls, bus terminals, or airport roads to attract an increasing number of people to buy the ice cream. Loker Kamali (2002), Recklies (2006), and Percy and Rossiter (1992) argued that public relations can create huge customer involvement; so, th e marketer will also focus on creating public relations and undertaking other forms of campaigns, such as promoting through magazines, or concentrating on special promotions. However, it is important to note that it is not possible for the marketer to focus on IMC through television advertisements. Although television campaigns are the best medium to attract people of all ages, including middle-aged men and women spending their leisure, working people watching TV at a Saturday night, young generation aging from 20 to 35, and the teenagers, high adverting costs associated with it will make it impossible for Melo Fruitti ice cream to go through TV campaigns. Therefore, during the first year of the integrated campaign, television adverts would not be feasible for the marketer of the Melo Fruitti ice cream, and the business would look forward to undertaking it in the upcoming years. Campaigning Frequency and Media Schedule Due to a total budget of AUD 1.5 million for the IMC, the market er of the Melo Fruitti ice cream will go for relatively cheaper form of advertising methods. As show in the chart below, in the first four days of the first weeks of each month, the advertisements will go through national dailies like Berita Petang Sarawak, New Sunday Times, The Star, and Utusan Malaysia; however, the ads will not appear simultaneously in all the newspapers as shown. For example, in the first Sunday of January, the ad of the ice cream will come in two newspapers. In a similar way, to promote Melo Fruitti, the radio advertising, social networking, other web marketing, press kits, brochures, posters, billboards, and other outdoor ads will be used in the sequence given below. It is important to note from the chart that the marketer of the Melo Fruitti ice cream has designed the media schedule in a way so that the costly forms of advertisements, such as newspapers, are used for few numbers of times. Conversely, the marketer has made more use of cheap form of advertiseme nts such as online promotions, press kits, brochures, posters, etc., so that the campaigns repeat constantly in those media: Ads Print Media (National Dailies Like Berita Petang Sarawak, New Sunday Times, The Star, And Utusan Malaysia) Radio Advertising In Asyik Fm And Salam Fm (102.5 Mhz), Klasik Nasional Fm (98.3 Mhz), Pahang Fm (104.1 Mhz), Suria Fm (105.3 Mhz) Social Networks (Google +, Foursquare, Twitter, Facebook, Myspace, Hi5) SEO Other Web Marketing Press Kits, Brochures, Posters Of The Melo Fruitti Ice Cream Billboards And /or Hoardings Other Outdoor Ads and Promotional Tools Months/ Weeks/ Days Week – 1 Week – 2 Week – 3 Week – 4 S M T W T F S S M T W T F S S M T W T F S S M T W T F S Jan ’ 12 2 1 0 1 5 0 5 3 6 6 8 3 3 7 0 5 2 8 3 2 3 2 1 9 0 7 7 7 Feb ‘ 12 0 2 0 1 1 1 6 6 2 3 7 2 6 4 7 6 2 5 0 2 2 3 1 4 7 4 1 6 Mar ‘ 12 2 1 3 2 1 3 1 1 8 5 7 8 8 1 1 8 1 0 3 1 0 4 0 3 1 3 4 3 Apr ‘ 12 3 0 0 2 1 1 5 4 6 8 0 8 3 7 8 1 8 8 0 4 0 3 9 4 0 4 1 6 May ‘ 12 2 1 3 0 1 6 5 6 5 2 6 6 8 3 8 3 7 7 0 6 8 3 9 6 6 4 4 3 Jun ‘ 12 2 2 0 2 4 3 2 1 3 6 2 3 4 6 0 7 4 0 8 8 9 2 1 2 5 2 6 5 Jul ‘ 12 1 0 3 0 4 2 3 1 6 3 6 3 9 8 5 8 6 8 5 8 4 0 4 0 8 3 2 3 Aug ‘ 12 0 0 0 0 1 0 4 0 3 7 8 1 4 0 8 2 8 3 8 3 0 4 0 8 4 6 6 5 Sep ‘ 12 0 0 0 3 1 3 4 4 3 6 2 3 6 8 5 2 4 6 0 7 4 2 4 6 3 6 2 3 Oct ‘ 12 3 0 0 0 0 4 2 2 4 3 6 2 8 0 8 8 9 8 5 8 6 5 3 6 5 2 6 5 Nov ‘ 12 2 1 3 0 0 2 0 5 2 3 7 9 6 2 5 8 4 0 8 2 4 0 4 0 8 4 0 0 Dec ‘ 12 2 2 0 0 2 4 0 2 3 2 7 6 8 9 0 8 8 3 8 3 6 0 6 0 0 0 0 0 Table 2: Frequency of Campaigns and Media Schedule Chart Source: Self generated Cost of Each Media Vehicle Selected The marketer of the Melo Fruitti ice cream has designed a total integrated marketing campaign budget of AUD 1.5 million; the distribution of the budget in each of the region is given in the following table. The rates of the newspaper campaigns have bee n estimated from the raw rates given in RAA (2009). As the secondary sources suggest, in Malaysia, the cost of out door advertising and online marketing are far lower than that of the newspaper campaigns – this is evident from the budget of the IMC plan of the ice cream below: Integrated Marketing Budget for Melo Fruitti Ice cream Selected Campaigning Media Cost of Each Media Print media Berita Petang Sarawak AUD 102340.0 New Sunday Times AUD 124050.0 The Star AUD 131200.5 Utusan Malaysia AUD 160000.5 Total print media costs = AUD 517591 Radio advertising Asyik FM and Salam FM (102.5 MHz) AUD 92460.5 Klasik Nasional FM (98.3 MHz) AUD 79160.0 Pahang FM (104.1 MHz) AUD 83000.5 Suria FM (105.3 MHz) AUD 88720.5 Total radio ads cost = AUD 343341.5 Integrated marketing campaign over internet, which includes costs of campaigns on social networking websites, improvement of SEO, website development, and others AUD 85900 Investigating about the target audie nce of the campaign through market research AUD 185000 Press kits, brochures, posters AUD 82500 Billboards / hoardings and other outdoor ads and promotional tools AUD 95500 Public relations AUD 83400 Other costs of the advertising department AUD 106767.5 Total IMC Budget AUD 1500000 Table 3: Cost of Each Media Vehicle Selected for Melo Fruitti Source: Self generated MC Functions â€Å" Sales promotion program of Melo Fruitti Datamonitor (2009) pointed out that the Ice cream in Malaysia has grown in a steady rate of 4.5 % per year where there are large multinational companies like Nestle and Unilever are major player in the market with hundreds of small and medium local manufacturers. Due to increasing popularity of ice cream in Malaysia, Melo Fruitti has huge sales promotion scope here. The marketing team for Melo Fruitti organic Ice cream campaign would essentially apply two poles apart sales promotion strategies to enhance sales for this product by inspiring public awareness regarding use of artificial color and flavor while Melo Fruitti uses all natural ingredients. At this connection, it is essential to mention that the use of organic ingredients instead of artificial flavors and colors are very expensive, but the company has deeply concerned to reduce risk of public health; consequently, one of the objectives of MC tools is to increase deliberate involvement of the public of all age. Moreover, this campaign of Melo Fruitti ice cream would offer some extra advantages to the customers, for instance, the marketers has decided to offer special rewards, gifts and other options, like home delivery to the online communities. Objectives 1 The objective of this campaign is to lift up customers base from the target audiences; 2 It would improve participation of the customers who may not involve voluntary, but impressed with quality and intend to lend a hand to carry out this product (Duncan, 2005); 3 Induce the children and adults to depend on Melo Fruitti organic Ice cream as a health supplement. Budget Identifying the sales promotional opportunities in all the States of Malaysia, it would require huge budget, due to constrain of resource, the total allocation for the IMC campaign is US$ 1.5, it is suggested to allocate 20% for sales promotion. One to one marketing CIA (2011) mentioned that Malaysia has 287 million populations in 2011, 29.6% children under 14 years, 65.4% adults from 15 to 64 years and rest 5 % are over 65 analyzing this demography it is argued that the marketer might study about the demand of target groups by using one to one marketing. However, the marketer of the Melo Fruitti organic Ice cream campaign aimed to use such strategy to communicate with its target audience, any time when a customer will resister or visit the company’s website, it will preserve the relevant data and use it for further direct communication process – Objectives 1 The objective of one to one marketing is to supply more information by using bulletins and e-books though it cannot be effective processes for Melo Fruitti at initial stage. 2 Persuade customers to register this site and get in touch with friends to assess the outcomes of the campaign; 3 To aware target customers of Melo Fruitti organic Ice cream, it will bring in to light that artificial flavor and colors are increasing the risk of human health and it is the proper time to stop use of artificial color and harmful chemicals. At the initial stage, the marketer of Melo Fruitti ice cream will develop an outstanding website for the campaign projects of the company to give the opportunity to the customers about products, which will increase sales revenue; however, the following figure gives more information about the steps of web designing – Tasks Functions Step 1: Web designing and hosting Firstly, the marketers of Melo Fruitti ice cream need to contact with the efficient programmers to develop a e-commer ce website with large data store facilities (Laudon Traver, 2002) Step 1: CRM The marketers have to integrate essential software to develop the concept of CRM as it helps the company increase sales revenue; Step 3: SEO Search Engine Optimization is an important tasks otherwise the customers would not be able to find out the company. Step 4: IMC campaign Advertisement through social networking sites like Face book, website development, e-mail, online advertising in verity of search engine), an integrate improvement of IT procedures, and feedback from the customers Start Date and Duration Costs to develop own website 01 January 2011 75 days The marketers have agreed to spend $4000 to develop own website Building brands â€Å" Johnson, Scholes Whittington (2008) pointed that primarily four main stages influence to build strong brand, assist to achieve objectives of the company by giving message to target customers; however, these stages are brand classification, sense, responses, and association. As a result, the marketers of the Melo Fruitti organic Ice cream campaign will take some forwarding initiatives for target customers (parent’s kid and health conscious people) to develop brand and these are – Objectives 1 The marketers of the Melo Fruitti organic Ice cream campaign would develop its brand by using their existing brand image, and information to attract target customers by giving importance on company structure, logo, design of the package in case of home delivery, performance and so on; 2 Melo Fruitti would focus on its competitive advantages to develop and sustain as strong brand identity and equity in the Malaysian market and then expand the business in foreign market. 3 Additionally, the marketers would take the assistance of various IMC activities, such as, advertising in social networking sites, sponsorship, and so on; 4 Melo Fruitti would improve its brand; therefore, the company is more anxious to give the m essage to what extent the Melo Fruitti organic Ice cream would contribute to the development of public health. Advertising â€Å" The peak season for ice cream in Malaysia is March to October of every year and Melo Fruitti Ice Cream’s IMC campaign would make most use of rush scheduling of advertising for this period and spend highest budget though there are provisions for advertising round the year. Thus, Melo Fruitti Ice Cream’s IMC campaign would book the â€Å"Borneo Post†, Malay Mail Business Times, Berita Harian, Utusan Malaysia, China Press, and The Malaysian Insider for their regular advertise with cost effective long-term contract with the aim to gain the ultimate objectives of the campaign with small space, but colorful impression. For the print media this campaign of Melo Fruitti Ice Cream would ultimately generate accelerated profit and brand value by creating strong base of satisfied customers (Belch Belch, 2009). Public relations The IMC campai gn Melo-fruitti organic Ice cream would concentrate on the development public relation because its functions to arrange communication between the employees of the organisation and top-management, where the PR works as a unique introduction to the audiences concerned with public interest such as news matters that endow with a mediator endorsement. Conclusion â€Å" The marketer of the Melo Fruitti ice cream will evaluate the results of the campaign in the Malaysian market and contrast the differences in involvement of citizens before and after the IMC. Below is a summary of the IMC budget, comprising the costs of the evaluation stage: Budget Summary Newspaper AUD 517591 Radio AUD 343341.5 Online Campaigns AUD 85900 Market research AUD 185000 Brochures posters AUD 82500 Outdoor promotions AUD 95500 PR AUD 83400 Other costs of the advertising department AUD 106767.5 Total IMC Budget AUD 1500000 Evaluation testing AUD 95000 Total costs AUD 1595000 The top managerial executives of the company should organize regular board meetings to evaluate if the demand has increased after the IMC campaign. In addition, the marketer should further test the IMC after the first month. For testing the success of the IMC, the market should focus on techniques, such as gaining feedback from online communities of the social networks. Recommendations â€Å" Melo Fruitti ice cream should conduct IMC campaign as it is one of the most effective the procedure of maximizing customer’s values by means of concurrent marketing activities, integrating proper management of customer’s knowledge and information to maintaining long-term relation with them and increase demands of the products in Malaysian market. However, this is an effective IMC campaign plan as the media plan of this report suggests Melo Fruitti ice cream company to using popular social marketing sites like Facebook, Youtube, twitter and other sites to create brand image of the company and increase profit. This campaign will be able to meet the objectives of the company because the marketers of Melo Fruitti ice cream have properly organized the budget for IMC campaign and used fund for all kinds of selected promotional activities. In addition, this IMC plan has designed considering business environment, geographical advantages, economic condition of the target audience, strength, and weakness of the company and this project. On the other hand, this plan will meet the objectives of the company because the marketers of the company have research on the competitors’ campaign strategies, ingredients of the products of rivals, and the budget to implement their IMC plans. At the same time, they have identified possible risks of the market and formulated the plan to overcome such barriers, for example, this campaign will focus more on health related issues as the marketers have recognized new product of Melo Fruitti Ice cream is not tasty due to avoid of excessive chemicals and use of natural ingredients. Reference List Belch, G. E. Belch, M.A. (2009). Advertising and Promotion. (8th ed.). New Delhi: Tata McGraw Hill. CIA (2011). Malaysia Demographics Profile 2011. Retrieved from http://www.indexmundi.com/malaysia/demographics_profile.html Datamonitor (2009). Ice cream in Malaysia to 2012. Retrieved from http://www.fastmr.com/prod/16485_ice_cream_in_malaysia_to_2012.aspx Duncan, T. (2005). IMC Planning and International Marketing Communication. Principles of advertising and IMC. (2nd ed.). Chicago: McGraw-Hill/Irwin. Index mundi (2011). Malaysia Demographics Profile 2011. Retrieved from http http://www.indexmundi.com/malaysia/demographics_profile.html Johnson, G., Scholes, K. Whittington, R. (2008). Exploring Corporate Strategy: Text Cases. (5th ed.). London: Prentice Hall. Keller, K. L. (2009). Strategic Brand Management- Building, Measuring and Managing Brand Equity. (3rd ed.). New Delhi: Prentice Hall of India. Laudon, K. C., Traver, C. G. (2002). E- commerce- Business, Technology, Society. (4th ed.). Dorling Kindersley Pvt. Ltd. Loker. S. Kamali. N. (2002). Mass Customization: On-line Consumer Involvement in Product Design. Retrieved from http://jcmc.indiana.edu/vol7/issue4/loker.html Percy, L., Rossiter, J. R. (1992). A model of brand awareness and brand attitude advertising strategies. Journal of Psychology Marketing, 9(1). RAA (2009). Press rates. Retrieved from http://www.raadvertising.com/press_rates.pdf Recklies. D. (2006). Understanding and Managing Customer Perception. Retrieved from http://www.themanager.org/Marketing/Customer_Perception.htm Traylor, M. B. (1981). Product Involvement and Brand Commitment. Journal of Advertising Research, 21(1). Vaughn, R. (1986). How Advertising Works: A Planning Model Revisited. Retrieved from http://uts.cc.utexas.edu/~tecas/syllabi2/adv382jfall2002/readings/vaughn.pdf WPRO (2011). Climate Change Country Profile: Malaysia. Retrieved from http://www.wpro.who.int/NR/ rdonlyres/3FB0A304-554E-4637-A3A0-3443036E56BC/0/MAA.pdf Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(4). Footnotes 1 Foote, Cone Belding Planning 2 Foote, Cone Belding Planning This report on IMC Plan of Melo Fruitti Ice Cream was written and submitted by user Spyke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Household-Family In Eighteenth Century England

The Concept of the Household-Family in Eighteenth-Century England In Naomi Tadmor’s article, The Concept of the Household-Family in Eighteenth Century England, she discussed what a household family consisted of though the analization of five different books written in the eighteen century. Although she used all five, she concentrated on a personal diary of Thomas Turner, a mid-eighteenth century shopkeeper. Through his writings, she depicted what family life was like. She thought that his diary would be the best example because he speaks of his personal experience on a daily basis. The personal experiences of a real person are always better than those of a character in a novel because the situations are real, and therefore more reliable. Throughout the article, Tadmor explains that the eighteenth century English family was characteristically nuclear, and non-complex. In the early modern period, it was uncharacteristic of an English family to be large and complex. English people often were referring to all types of dependants who lived in their household when they spoke of their families. These dependents usually consisted of spouses, children, servants, apprentices, and co-resident relatives. Tadmor notes that the author of the Dictionary published in 1755, Samuel Johnson, defined the term family as, â€Å"those who live in the same house.† According to Tadmor, household’s dependents were diverse, and most members were not related in a consanguinal manner. She states that, â€Å"when people left households or joined them, as servants, apprentices, wards, or even as long-term guests, their actions were very often understood as familial actions.† Of course there were references to family as being related by blood or through marriage, but there was also a very common concept of family through relationships of authority, and co-residence. A household-family was considered to consist of people who live under the same r... Free Essays on Household-Family In Eighteenth Century England Free Essays on Household-Family In Eighteenth Century England The Concept of the Household-Family in Eighteenth-Century England In Naomi Tadmor’s article, The Concept of the Household-Family in Eighteenth Century England, she discussed what a household family consisted of though the analization of five different books written in the eighteen century. Although she used all five, she concentrated on a personal diary of Thomas Turner, a mid-eighteenth century shopkeeper. Through his writings, she depicted what family life was like. She thought that his diary would be the best example because he speaks of his personal experience on a daily basis. The personal experiences of a real person are always better than those of a character in a novel because the situations are real, and therefore more reliable. Throughout the article, Tadmor explains that the eighteenth century English family was characteristically nuclear, and non-complex. In the early modern period, it was uncharacteristic of an English family to be large and complex. English people often were referring to all types of dependants who lived in their household when they spoke of their families. These dependents usually consisted of spouses, children, servants, apprentices, and co-resident relatives. Tadmor notes that the author of the Dictionary published in 1755, Samuel Johnson, defined the term family as, â€Å"those who live in the same house.† According to Tadmor, household’s dependents were diverse, and most members were not related in a consanguinal manner. She states that, â€Å"when people left households or joined them, as servants, apprentices, wards, or even as long-term guests, their actions were very often understood as familial actions.† Of course there were references to family as being related by blood or through marriage, but there was also a very common concept of family through relationships of authority, and co-residence. A household-family was considered to consist of people who live under the same r...

Marketing Plan for the Launch of a new, electricity powered BMW in to Essay

Marketing Plan for the Launch of a new, electricity powered BMW in to the UK market - Essay Example BMW can be categorised as being the fashion brand. Its future growth strategy has been focused upon achieving greater market share in luxury car market by providing its customers innumerable alternatives (BMW Films, n.d.). It has three brands namely BMW, MINI and Rolls-Royce Motor cars. The BMW Group has set its vision upon the premium sector of the international automobile markets. In order to achieve this aim the company is well equipped with the knowledge of deploying its strength along with the efficiency that is unmatched in the automotive industry. The company can be marked as the leader in providing the premium products and services for individual mobility (BMW Group, 2010). This marketing plan has been developed to launch the new i8 car of BMW in the UK. It will deal with the tactics and strategies that are required to launch a product in the UK market. The chosen vehicle is an electric car with zero emission. Therefore, it would be prudent to have a brief understanding on th is product of BMW. It is to be noted that BMW’s i8 has been based upon the Vision EfficientDynamics concept. It’s a plug-in hybrid drive vehicle. It aims at offering high performance and low fuel consumption as well as low CO2 emission. It is worth mentioning that the term ‘i’ refers to sustainable vehicles and mobility solutions (Auto Sr. Reporter, 2011). 2.0 Situation Analysis 2.1 Company Analysis BMW has been a luxury and performance car manufacturer. The revenue of the company had been ?3.468 billion in the year 2008. There has been decline in revenue by ?0.7 billion from 2007. Its target market has been middle to upper class individuals and families and business users. It tries to maintain a competitive edge by relying on the ‘Efficient Dynamics’ strategy. It endeavours to adapt to the latest technology and focuses upon greater sustainability. It is majorly customer focused (Bai & Et. Al., 2009). 2.2 Competitors Analysis The major competi tors of BMW in the UK are AUDI and Mercedes-Benz. However, the market share of BMW had been the highest in three consecutive years, i.e. 2006, 2007 and 2008. In the year 2006 the market share of BMW had been 6.45% while that of AUDI and Mercedes-Benz had been 3.6% and 3.31% respectively. The market share of BMW in the year 2007 had been 6.97% in comparison to 4.2% and 3.39% of Audi and Mercedes-Benz respectively. In the year 2008, there had been a slight decline in the market share of BMW by 0.63 points. It had been registered at 6.34% of BMW and 4.7% and 3.42% of AUDI and Mercedes-Benz respectively (Bai & Et. Al., 2009). It is essential to know about the competitors in order to launch the product. The understanding of the existing competitors can aid while considering the quality of a new product to be launched and will also aid in innovating new ideas that can be implemented in the products and services. Customer responsiveness will help the organisation to establish the needs and wants of the customers and develop the products that can be used to satisfy the needs of the customers (Bai & Et. Al., 2

Major assignment Essay Example | Topics and Well Written Essays - 1750 words

Major assignment - Essay Example This paper is aimed towards highlighting the phenomenon of pay secrecy and the changing trends in compensation management that propose pay transparency. In the light of the research, solutions will be presented for the case in question. ‘When salaries aren’t secret’ written by John Case for the Harvard Business Review, presents a rather complicated situation that was being faced by the management of a fashion retailer called RightNow! (Case, 2001). The CEO Hank Anderson was facing the retaliation of an ex-employee who had overheard the management discussing employee payment in a meeting and had probed into the company data to find out blatant discrepancies. Displeased with the inequity, she not only resigned but also gave a departing gift to the company, making the individual employee payment amounts known to all through an e-mail to the whole workforce. This had caused a lot of mayhem as many employees discovered they were being paid only a percentage of what their counterparts were being paid. Many demanded a raise and threatened to leave the organization. The CEO was accompanied by the Vice president of the company, Charlie, and CFO, Harriet, to discuss this situation. The furious employees h ad been seen discussing nothing but the revealing e-mail all day and the management had their share of concerns. They discussed how the situation could be manipulated to give a bad name to the whole organization and its practices, publicly. Their concern was also the height of retaliation that could result from the angry and heartbroken employees who had been exposed to the harsh truth. The vice president gave an instance of three highly paid male employees in an all-female department as possible grounds for a gender discrimination suit. The trusted advisors of the CEO, Hank, present their concerns and possible solutions to the problems namely, sympathizing with the employees, listening to their pleas and demands and promising

Write an annotation entry consisting of a Citation, a brief Summary, Essay - 6

Write an annotation entry consisting of a Citation, a brief Summary, and a short paragraph Evaluation of the text below - Essay Example w implementation in the American society by exposing the flaws in the present justice system, which is crucial for ensuring equality in law application in the future. Goodman and Gonzà ¡lez present a scenario in which the police in Ferguson, Missouri apply the law discriminatively. Critically dissecting the text, racial discrimination is perpetuated using the very justice system that is expected to protect all citizens of the United States. There is overt discrimination in the manner in which the police handle individuals of different racial backgrounds, with the blacks facing the wrath of the law. It is my belief that a just legal system should ensure that laws are applied equal to all people irrespective of their races or ethnicity. Assessing the presentation, several questions emerge. Are African Americans inherently inclined to crime? Is the police department practicing racism under the cover of law implementation? Nonetheless, the voices in the in the presentation offers a cred ible argument by citing the U.S. Justice Department confirmation discrimination in the police and city courts in Ferguson, Missour. The presentation is inspiring as it hints at a possibility of improving the law to ensure a better society devoid of racial discrimination in future. Goodman , Amy and Juan Gonzà ¡lez. Michelle Alexander: Ferguson Shows Why Criminal Justice System of "Racial Control" Should Be Undone. A daily independent global news hour, Wednesday, March 4, 2015. Accessed March 12, 2015.

Role Of Education In Contemporary Society

Role Of Education In Contemporary Society Discuss functionalist approaches to the role of education in contemporary society This essay will look at functionalism and the approaches held within and use these approaches to explain the affect they have on the role of education in contemporary society. The functionalists approach has been fundamental in helping towards the goal of understanding behaviour and the world we live in. and this methodologies used. This essay will discuss and analyse some key points surrounding these methods and it will highlight the strengths and weaknesses identified in within these methods. The functionalist approach is one of several different perspectives within sociology. Functionalism is a structuralist theory, and sees the individual as less important than the social structures of organizations in society and looks at society as a whole rather than individuals within it. The functionalist approach looks at society as though it was a human body, each part of the body has a function to keep it alive and healthy and each part of society helps to keep society going. (Tony Bilton 2009) Functionalists believe in maintaining consensus, a general agreement between societies as a hole of widely shared values and beliefs. The functionalist approach believes that as individuals we all have a shared responsibility to use the functional prerequisites set out for us such as the NHS, government and Education Services. Education is a term used to describe knowledge and skills acquired both within and outside educational institutions. Education is always changing and research is ongoing, as is research on the provision for achievement for all abilities. The ultimate goal of education is to provide the best possible education. (Tony Bilton 2009) Functionalism is largely derived from sociologists such as Emile Durkheim( 1961)and Talcott Parsons. The Functionalist approach explains that by studying the relationship between education and other social institutions that the educational system does not function alone, it makes a positive contribution to society as a whole. For without society functioning as a whole and without the realization that the individual is part of something much bigger than themselves, social life would be unfeasible, thus making Durkheims Social solidarity a fundamental part of functionalist thinking. (Haralabos 2010 ) ( )Durkheim saw the educational system as a way to be taught societies, norms and values. Durkheim believed that people are placed into education in order to learn life skills which will in turn set the foundations for future employment. This enables people to fulfil roles in society and develop a social conscience, which Durkheim labelled conscience collective and play their part in the division of labour. Durkheim argued that children need to learn to become part of society and education helps with this and it also helps the child to survive in society. Durkheim believed that the education system was better at teaching certain aspects of social rules than that of families or peer groups. He also thought that being taught punishment and self discipline in the educational systems would help the individual see that bad behaviour would not only effect the individual but would also effect society as a whole. It was Durkheims belief that being taught subjects such as History would help children feel an attachment to society and enable them to become more commited to their social groups and this would have a positive effect on the greater good of society. Durkheim viewed the education system as a miniature society and a model of the social system (Haralambos 2010) As effective as Durkheims view of education is there are still some issues surrounding his theories that can be argued like how can the transmission of social solidarity and shared values be correctly measured especially when looking from an interactionist against society as a whole and can one assume that each individual is going to learn the exact same values and social norms when schools teach in different ways and pupils interpretation on things are different. Although Durkheim Although Talcott Parsons(1961)was in agreement with Durkheims view of the education system representing a miniature society argued that the education system acts as stepping stones between the family and society. Parsons states that primary socialization takes place within the confounds of the family and this is where particularistic standards will be placed on the child. However to move on to universalistic standards, the focal socialization is then taken over by the school thus Ensuring children are prepared for their adult roles in society. This ensures the child moves from the ascribed status of the family on to the achieved status and universalistic values of adult society. Parsons believed the basic values of society were taught through the education system and that value consensus was inevitable for society to function resourcefully. Parson argued that each individual regardless of background could significantly achieve in the education system and that equality of opportunity was based on meritocratic principles. Parsons viewed the school as a vital tool in assisting role allocation that each job would be correctly matched to the skills of that child. Davis and Moore (1967) came from a different viewpoint than that of Parsons they agreed on the concept of role allocation but linked it more to the idea of social stratification, they argue that inequality is needed to ensure the most important and influencial roles in society are filled with the most skilful and intellectual members of society. They believe this is done through a filtering process whereby individuals are put into categories and graded on their performance, those that achieve higher qualifications can then get higher positions in society. If individuals were assigned to the wrong roles this would have a negative effect on society and the education system would be seen as failing and this would bring about a degree of inefficiency. that the education system is essential in preparing youngsters for their forthcoming roles in society Parsons believed the basic values of society were taught through the education system and that value consensus was inevitable for society to function resourcefully. Parson argued that each individual regardless of background could significantly achieve in the education system and that equality of opportunity was based on meritocratic principles. Parsons viewed the school as a vital tool in assisting role allocation that each job would be correctly matched to the skills of that child. Davis and Moore (1967) came from a different viewpoint than that of Parsons they agreed on the concept of role allocation but linked it more to the idea of social stratification, they argue that inequality is needed to ensure the most important and influencial roles in society are filled with the most skilful and intellectual members of society. They believe this is done through a filtering process whereby individuals are put into categories and graded on their performance, those that achieve higher qualifications can then get higher positions in society. If individuals were assigned to the wrong roles this would have a negative effect on society and the education system would be seen as failing and this could bring about a degree of inefficiency As effective as Durkheims view of education is there are still some issues surrounding his theories that can be argued like how can the transmission of social solidarity and shared values be correctly measured and can one assume that each individual is going to learn the exact same values and social norms when schools teach in different ways and pupils interpretation on things are different.

Ginny’s as a Barren Whore in Jane Smileys A Thousand Acres :: Smiley Thousand Acres Essays

Ginny’s as a Barren Whore in A Thousand Acres Into her womb convey sterility, Dry up in her the organs of increase, And from her derogate body never spring A babe to honor her. (King Lear, I.iv. 285-288) Within the logic of the novel, it is soon established that Ginny understands and feels external reality through her body, and the most important instance of this is her bodily urge to have children. The sight of Rose's daughters, contrasted with her own miscarriages, Ginny says, "affected me like a poison. All my tissues hurt when I saw them, when I saw Rose with them, as if my capillaries were carrying acid into the furthest reaches of my system"(8). The body of any subject, it can be argued, is also a social body, not only a site of signification for the subject her- or himself, but for other people and society in general. In her despair and jealousy after losing Jess to Rose, Ginny expresses the problematic belief that having children somehow is a universal marker of human worth. This view of her own body as a failure both biologically and socially; that her body "had failed to sustain Jess Clark's interest, to sustain a pregnancy"(307), signals that she is still within the confines of a patriarchal system that sees women as property on a line with animals and the earth. The system, of which Larry Cook is the King, is able to criticize a childless woman, especially when she is "old for a breeder"(13). It is no wonder, then, that Ginny goes on trying to have children even after Ty egotistically wants to stop trying because he can't take the disappointment. It becomes a way for Ginny to reclaim control over her body, a secret project through which she can live a second life that is free from social imperatives that ultimately originate with the transcendental signifier, the great "I AM"(211) of Larry Cook. It is telling that her reflections upon her "secret world", full of "secret, passionate wishes" are interrupted by a sudden reminder that her past and present life is dominated by her father's world and her father's wishes (26-27). This secret world and these secret wishes are thwarted, in fact it turns out that they have always been illusions because nitrates in the water have caused her infertility. A Thousand Acres continually makes connections between patriarchy and capitalism, critiquing exploitation of women and nature in industrial farming alike. Ginny’s as a Barren Whore in Jane Smiley's A Thousand Acres :: Smiley Thousand Acres Essays Ginny’s as a Barren Whore in A Thousand Acres Into her womb convey sterility, Dry up in her the organs of increase, And from her derogate body never spring A babe to honor her. (King Lear, I.iv. 285-288) Within the logic of the novel, it is soon established that Ginny understands and feels external reality through her body, and the most important instance of this is her bodily urge to have children. The sight of Rose's daughters, contrasted with her own miscarriages, Ginny says, "affected me like a poison. All my tissues hurt when I saw them, when I saw Rose with them, as if my capillaries were carrying acid into the furthest reaches of my system"(8). The body of any subject, it can be argued, is also a social body, not only a site of signification for the subject her- or himself, but for other people and society in general. In her despair and jealousy after losing Jess to Rose, Ginny expresses the problematic belief that having children somehow is a universal marker of human worth. This view of her own body as a failure both biologically and socially; that her body "had failed to sustain Jess Clark's interest, to sustain a pregnancy"(307), signals that she is still within the confines of a patriarchal system that sees women as property on a line with animals and the earth. The system, of which Larry Cook is the King, is able to criticize a childless woman, especially when she is "old for a breeder"(13). It is no wonder, then, that Ginny goes on trying to have children even after Ty egotistically wants to stop trying because he can't take the disappointment. It becomes a way for Ginny to reclaim control over her body, a secret project through which she can live a second life that is free from social imperatives that ultimately originate with the transcendental signifier, the great "I AM"(211) of Larry Cook. It is telling that her reflections upon her "secret world", full of "secret, passionate wishes" are interrupted by a sudden reminder that her past and present life is dominated by her father's world and her father's wishes (26-27). This secret world and these secret wishes are thwarted, in fact it turns out that they have always been illusions because nitrates in the water have caused her infertility. A Thousand Acres continually makes connections between patriarchy and capitalism, critiquing exploitation of women and nature in industrial farming alike.